“Owned media is the media owned by the brand.” It is a vital part of a company in order to create brand awareness to the consumer. There are many different forms of owned media and they include: branded social channels, branded websites, SEO, mobile and tablet website, email marketing,branded content and intranet website.
Branded social channels offer companies opportunities to display their brand on social media websites such as Facebook, Twitter, Instagram and LinkedIn. Owned media allows consumers to interact online through mediums that are familiar to them.
A Branded website is a vital element of a company and is crucial that its content appeals to the consumer and is user friendly. Most companies have websites and they are becoming increasingly popular in order to create brand awareness and gain a competitive advantage. Facebook at the end of last year announced that any brand or individual content they viewed as too promotional was to be penalized and the purpose of this was to make companies focus on their personal website rather than advertising through branded social channels.
SEO, search engine optimization is also a form of owned media and is is” the process of affecting the visibility of a website in a search engines “natural ” or unpaid search results.” Good SEO is about making sure your website has good content and has the appropriate words, titles, links and words in links in order to be recognised.
Branded content is vital for effective owned media and is becoming increasingly popular. Online video allows companies to display their products for longer than 30 seconds. Their are many effective content videos for example Purina created a “Dear Kitten” series in partnership with Buzzfeed, the series has been viewed more than 40 million times on Youtube and has raised brand awarness and recognition. The video can be viewed below.
http://www.youtube.com/watch?v=G4Sn91t1V4
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Digital Marketing 